Read or delete your data

Hi! You are here because you have used the ApplyMagicSauce ("AMS") prediction demo and would like to read or delete the data that you have shared with the University of Cambridge Psychometrics Centre ("we", "us"), which developed and maintains this software. Further information on how to exercise your rights is available below.

What data do we have and why?

  • The only digital footprint data we collect or store is that which you explicitly opted in to share with us.
  • Data can be shared with us by connecting a third party platform account (e.g. via Facebook connect or Twitter login) or by sharing a file containing relevant data (e.g. a .zip archive or .json) using our Data Portability Tool.
  • We use this data to show you a prediction of your psychological profile (how others see you) and we store it for scientific research purposes as defined in Recital 159 of the General Data Protection Regulation (GDPR).
  • We also ask permission to share it with academic researchers with a formal University affiliation or with registered charities and non-profits, but only in an anonymous format such that the information can never be used to identify you or any other individual user. We will never share, and have never shared, this data with any for-profit commercial organisations for any reason.

How can you read or delete your data?

We offer several methods for you to read or delete the data that you have shared with us. Which one you choose to use will depend on how the data was shared in the first place.

Using CamPsych ID - Delete Only